Jenny Darroch
Marketing Through Turbulent Times
Gebonden Engels 2009 9780230237308Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Specificaties
ISBN13:9780230237308
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction SECTION I: THE CONTEXT The Consumers' Perspective The Consumer Response: Combining Hopefulness with Hopelessness Social Media: Giving a Voice Back to the People SECTION II: STAYING FOCUSED Hope is Not Enough: Some Guiding Principles for Marketing through Turbulent Times Marketing through Turbulent Times: Growth through Excellent Execution SECTION III: PUSHING THE BOUNDARIES Pushing Product-Market Boundaries: What is a Market? Pushing Product-Market Boundaries by Pursuing Growth Opportunities and Creating New Markets SECTION IV: RISKS, BENEFITS AND OTHER THINGS Generating Growth – The Risks Generating Growth – The Benefits of Being First Where do Ideas Come from and how to Manage Ideas from Within the Organization Conclusions
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
