Multivariate Data Analysis: Pearson New International Edition
Paperback Engels 2013 7e druk 9781292021904Samenvatting
For graduate and upper-level undergraduate marketing research courses.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Specificaties
Lezersrecensies
Inhoudsopgave
1. Introduction
Part II: Preparing For a MV Analysis
2. Examining Your Data
3. Factor Analysis
Part III: Dependence Techniques
4. Multiple Regression Analysis
5. Multiple Discriminate Analysis and Logistic Regression
6. Multivariate Analysis of Variance
Part IV: Interdependence Techniques
7. Cluster Analysis
8. Multidimensional Scaling and Correspondence Analysis
Part V: Moving Beyond the Basic Techniques
9. Structural Equation Modeling: Overview
10. Appendix – SEM
10a. CFA: Confirmatory Factor Analysis
11. Appendix – CFA
11a. SEM: Testing A Structural Model
12. Appendix – SEM
12a. Conjoint Analysis
APPENDIX
A: Basic Stats
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
