prof. dr. Barry Derksen professor Antwerp Management school, Novi University Applied Sciences, VU Amsterdam, post graduate IT audit, Compliancy & Advisory. He is global Director Trust & Security (CISO) at LeasePlan and boardmember at ISACA and SSA (SecureSoftwareAlliance.org).
Meer over de auteursDiscover the IT Cherry
How to become the most valued IT organisation by using cherries
E-book Epub met watermerkbeveiliging Engels 2019 1e druk 9789081786676Samenvatting
How to become to most valued IT organisation by using cherries
Dutch Prime Minister Balkenende had to cut back costs in 2002, "First the sour, then the sweet". It is now time for the sweet phase for IT organisations. Because with most companies, IT customer satisfaction does not score higher than a seven.
Already in 1973 there were publications about the limited alignment between Business and IT. This is three years after Akerlof announced the Lemons Problem in the car market, "the sour taste of the secondhand car market". Or that you actually always feel cheated and the relationship between investment and return never seems to be right.
The trust between the Business and IT is still too limited and the loyalty of the business is low. If the business gets a chance, they escape by introducing shadow IT, for example with cloud solutions. And that despite the many efforts that have been made in recent decades to close the gap between business and IT.
So it's time to look for new methods and new perspectives. This book examines what is needed to turn an IT lemons experience into a sweet cherry. What do companies like Bol.com and Virgin Air-lines do from which IT can learn? Towards a cherry experience model for IT!
Enjoy the sweet taste of this book!
Specificaties
Lezersrecensies
Over Mark Butterhoff
Inhoudsopgave
IT is a market for lemons
2.1 The Lemons Problem
2.2 The IT Lemons Problem
The limited value of IT
3.1 What is value?
3.2 Creation of value
Ladder of economic value
Value disciplines
Customer Loyalty
ValIT
Information Economics
Other Value Models
3.3 IT measures lemons
Al Capone or Seneca
4.1 How to grow from a lemon to a cherry IT organisation
4.2 The layers
4.3 The Stages
4.4 First part of the IT Cherry model
With cherries comes experience
5.1 Experiences within the cherry model
5.2 The creation of the cherry experience
Customer Experience Map / Customer Journey Map
Experience development
The DNA of Customer Experience
The four realms of experience
5.3 Examples of Experiences within IT
Example Customer experience map of an IT customer
5.4 Collaboration in lemon and cherry flavour
5.5 The IT cherry-experience model
5.6 Employee satisfaction is prerequisite
5.7 Continuous innovation of experiences
The best IT is the one with cherry experience!
And, just like that, you become CIO of an IT lemons department
7.1 Entering the stage
Get off to a good start
Don’t try to boil the ocean
Building trust
7.2 Smartly surfing Moore’s exponential curve
Processor power, memory and connections
The key to cherry success is agility
You ain’t seen nothin’ yet with IT
Unpredictability as the complication
7.3 Ruthless execution
A roadmap
The success calendar
About the authors
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan