Geoffrey Moore
- Auteur
Geoffrey Moore
€ 25,77
Boeken van Geoffrey Moore
Geoffrey Moore
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization.
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Geoffrey Moore
Inside the Tornado
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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Geoffrey Moore
Crossing the Chasm
Geoffrey Moore, expert op het gebied van hightech en communicatie, beschrijft op welke wijze nieuwe producten succesvol kunnen worden geïntroduceerd in steeds kritischer wordende markten.
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