Case Studies in the Beer Sector

<p>Introduction: Global trends in the beer market</p> <p>Part I. Beer market: Factors and trends<br>1. Industrial beer versus craft beer: Definitions and nuances<br>2. Understanding the behaviour of beer consumers<br>3. Craft beers and breweries in the UK: where now, what next?<br>4. Craft brewery and tourism best-practices across the product lifecycle</p> <p>Part II. Case studies on Consumer Science and Product Innovation and Differentiation <br>5. From drinking beer to experiencing beer: the British Beer Market and the Castle Rock Brewery Case<br>6. Sites of consumption and sights of production: brew bars and craft beer in the city<br>7. Bira 91 - The Spring of Magic<br>8. The Sleeping Dragon: Investigating the "Chinese Craft Beer Revolution" through the Lens of Generational Cohorts<br>9. Category convergence and product innovation: the competitive scenario for microbreweries<br>10. A barnacle-flavored beer? Consumer acceptance of flamboyant tastes in the brewery industry</p> <p>Part III. Case studies on Consumer Science and Business Strategy<br>11. Beer Farms in Tuscany: a case study<br>12. Craft and agricultural brewing in the Marche region: Theoretical and empirical implications of global versus local sourcing<br>13. How the Gastro-communitas Spirit of Craft Breweries Can Anchor and Shape Broader Gastro-tourism Destination Development: 12 Factors for Brewery Driven Gastro-Development<br>14. The Case of "Birra Korça" – an Albanian Success Story</p> <p>Part IV. Sustainability in the beer sector: Concepts and practices<br>15. Sustainable brewing practices in Norway: Using local ingredients and traditional brewing techniques<br>16. Sustainable value: the perspective of microbreweries in peripheral northern areas<br>17. Craft Beer in the land of the Purity Law – The German beer industry and the purity requirement in the course of time<br>18. The Social Ethics of Craft Consumption. The Case of Craft Beer in a Regulated Market<br>19. Integrating Sustainability in the Romanian Beer Industry. Case Study: URSUS Breweries<br>20. Concepts and practices of sustainable craft beer in Italy: A case study analysis<br>21. Strategical implications and future developments for the beer sector</p>