Expressive Organization

1. Introduction: Why the Expressive Organization?

Part 1: Rethinking Identity
- Mary Jo Hatch and Majken Schultz:
2. Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations
- Jay B. Barney and Alice C. Stewart:
3. Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations

Part 2: The Symbolic Marketplace
- Wally Olins:
4. How Brands are Taking over the Corporation
- Paul du Gay:
5. Markets and Meanings: Re-imagining Organizational Life

Part 3: Reputation and Strategy
- Charles J. Fombrun and Violina P. Rindova:
6. The Road to Transparency: Reputation Management at Royal Dutch/Shell
- Janet M. Dukerich and Suzanne M. Carter:
7. Distorted Images and Reputation Repair

Part 4: Organizations as Brands
- Kevin Lane Keller:
8. Building and Managing Corporate Brand Equity
- Simon Knox, Stan Maklan, and Keith Thompson:
9. Building the Unique Organization Value Proposition

Part 5: The Value of Storytelling
- Cees B. M. van Riel:
10. Corporate Communication Orchestrated by a Sustainable Corporate Story
- Gordon G. Shaw:
11. Planning and Communicating Using Stories
- Mogens Holten Larsen:
12. Managing the Corporate Story
- Jan Mouritsen:
13. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation

Part 6: Communicating Organizations
- Jan Mouritsen:
14. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation
- Paul A. Argenti and Janis Forman:
15. The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy
- Lars Thøger Christensen and George Cheney:
16. Self-Absorption and Self-Seduction in the Corporate Identity Game
- Barbara Czarniawska:
17. Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction