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Designing for Growth – A Design Thinking Tool Kit for Managers

Gebonden Engels 2011 9780231158381
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Samenvatting

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.

This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Specificaties

ISBN13:9780231158381
Trefwoorden:design, managers
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:256
Druk:1
Verschijningsdatum:8-7-2011
Hoofdrubriek:Algemeen management
ISSN:

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        Designing for Growth – A Design Thinking Tool Kit for Managers