Bankers in the Selling Role – Guide to Cross– Selling Financial Services 2e

A Consultative Guide to Cross–Selling Financial Services

Paperback Engels 1992 2e druk 9780471572657
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post–sales–call evaluation, and recover during a call.

Specificaties

ISBN13:9780471572657
Taal:Engels
Bindwijze:paperback
Aantal pagina's:178
Druk:2

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Inhoudsopgave

Product Knowledge.
<br />
<br /> Consultative Sales Approach.
<br />
<br /> Aspects of Developing and Managing Relationships.
<br />
<br /> Sales Tips.
<br />
<br /> Self–Training for Line Bankers.
<br />
<br /> Reader′s Feedback Summary.
<br />
<br /> Index.

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        Bankers in the Selling Role – Guide to Cross– Selling Financial Services 2e