The Boston Consulting Group on Strategy

Foreword
Preface
Acknowledgments

PART ONE: The Nature of Business Strategy
Strategic and Natural Competition, Bruce D Henderson, 1980

PART TWO: The Development of Business Strategy

Foundations
The Experience Curve Reviewed: History, Bruce D Henderson, 1973
The Experience Curve Reviewed: Why Does It Work? Bruce D Henderson, 1974
The Experience Curve Reviewed: Price Stability, Bruce D Henderson, 1974
The Pricing Paradox, Bruce D Henderson, 1970
The Market-Share Paradox, Bruce D Henderson, 1970
More Debt or None? Bruce D Henderson, 1972
The Rule of Three and Four, Bruce D Henderson, 1976
The Product Portfolio, Bruce D Henderson, 1970
The Real Objectives, Bruce D Henderson, 1976

Milestones
Life Cycle of the Industry Leader, Bruce D Henderson, 1972
The Evils of Average Costing, Richard K Lochridge, 1975
Specialization or the Full Product Line, Michael C Goold, 1979
Stalemate: The Problem, John S Clarkeson, 1984
Business Environments, Richard K Lochridge, 1981
Revolution on the Factory Floor, Thomas M Hout and George Stalk Jr, 1982
Time—The Next Source of Competitive Advantage, George Stalk Jr, 1988
Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr, Philip B Evans, and Lawrence E Shulman, 1992
Strategy and the New Economics of Information, Philip B Evans and Thomas S Wurster, 1997
Collaboration Rules, Philip Evans and Bob Wolf, 2005

PART THREE: The Practice of Business Strategy

The Customer: Segmentation and Value Creation
Segmentation and Strategy, Seymour Tilles, 1974
Strategic Sectors, Bruce D Henderson, 1975
Specialization, Richard K Lochridge, 1981
Specialization: Cost Reduction or Price Realization, Anthony J Habgood, 1981
Segment-of-One® Marketing, Richard Winger and David Edelman, 1989
Discovering Your Customer, Michael J Silverstein and Philip Siegel, 1991
Total Brand Management, David C Edelman and Michael J Silverstein, 1993
Pricing Myopia, Philippe Morel, George Stalk Jr, Peter Stanger, and Peter Wetenhall, 2003
Trading Up, Michael J Silverstein and Neil Fiske, 2003 and 2005
Trading Down: Living Large on $150 a Day, Lucy Brady and Michael J Silverstein, 2005

Innovation and Growth
From the Insight Out, Michael J Silverstein, 1995
Capitalizing on Anomalies, Lawrence E Shulman, 1997
Breaking Compromises, George Stalk Jr, David K Pecaut, and Benjamin Burnett, 1997
A New Product Every Week? Lessons from Magazine Publishing, Gary Reiner and Shikhar Ghosh, 1988
Innovating for Cash, James P Andrew and Harold L Sirkin, 2003
Acquiring Your Future, Mark Blaxill and Kevin Rivette, 2004

Deconstruction of Value Chains
The New Vertical Integration, John R Frantz and Thomas M Hout, 1993
The Deconstruction of Value Chains, Carl W Stern, 1998
How Deconstruction Drives De-Averaging, Philip B Evans, 1998
Thinking Strategically about E-Commerce, Philip B Evans and Thomas S Wurster, 1999
From “Clicks and Mortar” to “Clicks and Bricks,” Philip B Evans and Thomas S Wurster, 2000
Thermidor: The Internet Revolution and After, Philip B Evans, 2001
The Online Employee, Michael S Deimler and Morten T Hansen, 2001
Richer Sourcing, Philip B Evans and Bob Wolf, 2004
The Real Contest between America and China, Thomas Hout and Jean Lebreton, 2003

Performance Measurement
Profit Center Ethics, Bruce D Henderson, 1971
The Story of Joe (A Fable), Bruce D Henderson, 1977
Controlling for Growth in a Multidivision Business, Patrick Conley, 1968
Making Performance Measurements Perform, Robert Malchione, 1991
Economic Value Added, Eric E Olsen, 1996
New Directions in Value Management, Eric E Olsen, 2002
Workonomics, Felix Barber, Jeff Kotzen, Eric Olsen, and Rainer Strack, 2002

Resource Allocation
Cash Traps, Bruce D Henderson, 1972
The Star of the Portfolio, Bruce D Henderson, 1976
Anatomy of the Cash Cow, Bruce D Henderson, 1976
The Corporate Portfolio, Bruce D Henderson, 1977
Renaissance of the Portfolio, Anthony W Miles, 1986
Premium Conglomerates, Dieter Heuskel, 1996
The End of the Public Company—As We Know It, Larry Shulman, 2000
Advantage, Returns, and Growth—In That Order, Gerry Hansell, 2005

Organizational Design
Profit Centers and Decentralized Management, Bruce D Henderson, 1968
Unleash Intuition, Richard K Lochridge, 1984
Network Organizations, Todd L Hixon, 1989
The Myth of the Horizontal Organization, Philippe J Amouyal and Jill E Black, 1994
The Activist Center, Dennis N Rheault and Simon P Trussler, 1995
Shaping Up: The Delayered Look, Ron Nicol, 2004
A Survivor's Guide to Organization Redesign, Felix Barber, D Grant Freeland, and David Brownell, 2002

Leadership and Change
Why Change Is So Difficult, Bruce D Henderson, 1967
Leadership, Bruce D Henderson, 1966
How to Recognize the Need for Change, Carl W Stern, 1983
Sustained Success, Alan J Zakon and Richard K Lochridge, 1984
Strategy and Learning, Seymour Tilles, 1985
Let Middle Managers Manage, Jeanie Daniel Duck, 1991
Jazz versus Symphony, John S Clarkeson, 1990
The Change Curve, Jeanie Daniel Duck, 2001
Leadership in a Time of Uncertainty, Bolko von Oetinger, 2002
Leading in Emotional Times, Jeanie Daniel Duck, 2002
The Forgotten Half of Change, Luc de Brabandere, 2005

PART FOUR: Business Thinking
Business Thinking, Bruce D Henderson, 1977
Brinkmanship in Business, Bruce D Henderson, 1967
Business Chess, Rudyard L Istvan, 1984
Probing, Jonathan L Isaacs, 1985
Creative Analysis, Anthony W Miles, 1987
Make Decisions Like a Fighter Pilot, Mark F Blaxill and Thomas M Hout, 1987
The Seduction of Reductionist Thinking, Jeanie Daniel Duck, 1992
Choices, Again, Barry Jones and Larry Shulman, 2003
The Hardball Manifesto, George Stalk Jr and Rob Lachenauer, 2004

PART FIVE: Social Commentary
Failure to Compete, Bruce D Henderson, 1973
Inf lation and Investment Return, Bruce D Henderson, 1974
Conflicting Tax Objectives, Bruce D Henderson, 1975
Dumping, Bruce D Henderson, 1978
Adversaries or Partners? Bruce D Henderson, 1983
The Promise of Disease Management, Joshua Gray and Peter Lawyer, 1995
Making Sure Independent Doesn't Mean Ignorant, Colin Carter and Jay W Lorsch, 2002

Index