Thomas (Democritus University of Thrace, Greece.) Fotiadis,
Thomas Fotiadis,
Dimitris (Technological Educational Institute of Central Macedonia, Greece) Folinas,
Dimitris Folinas,
Konstantinos Vasileiou,
Aggeliki Konstantoglou
e.a.
Marketing and the Customer Value Chain
Integrating Marketing and Supply Chain Management
Paperback Engels 2022 1e druk 9781138394490
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
One of very few textbooks that combine marketing with supply chain management, with a strong focus on the importance of the optimization and maximization of the value chain
Suitable for both advanced undergraduate and postgraduate students studying marketing management, marketing planning, logistics and supply chain management
Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases and chapter-by-chapter objectives, summaries and reflective questions.
Online resources for lecturers and students include lecture slides, additional exercises, example case studies and a test bank of questions.
Specificaties
ISBN13:9781138394490
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:340
Uitgever:Taylor & Francis
Druk:1
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan