Competition

Forms, Facts and Fiction

Paperback Engels 1993 9781349128594
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.

Specificaties

ISBN13:9781349128594
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Marketing, Marketing

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Inhoudsopgave

Introduction - A Model of Competition - Competitive Positioning - Competitive Strengths - Decisions, Decisions - Competitive Conflict - Uncertainty - Complexity - Implementation - Results - Conclusion: Interesting Times - Index

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        Competition