Innovation and Entrepreneurship

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts.

Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.

Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.

Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.

NEW TO THIS EDITION
- Streamlined material suitable for short courses at undergraduate and postgraduate levels that introduce entrepreneurship skills across all study pathways
- New sections emphasizing personal skills development in each chapter
- New chapter on digital innovation and entrepreneurship
- New web resources, including include video, audio, tools, and activities

FEATURES
- Offers concise and focused topical chapters on themes that integrate the fields of innovation and entrepreneurship, such as social innovation and entrepreneurship, sustainability, and development
- Incorporates contemporary issues to excite students and lead them to the relevant theory, models, and lessons
- Uses a structured and coherent format organized around key themes: goals and context, recognizing the opportunity, finding the resources, developing the venture, and creating value
- Includes access to a full-featured website with an extensive collection of additional resources for both lecturers and students, containing teaching resources, case studies, media clips, innovation tools, seminar and assessment activities, and test questions