Nils Levsen
Lead Markets in Age-Based Innovations
Demographic Change and Internationally Successful Innovations
Paperback Engels 2015 9783658088149
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Specificaties
ISBN13:9783658088149
Taal:Engels
Bindwijze:paperback
Aantal pagina's:359
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Strategisch management, Strategisch management, Inkoop en logistiek
Lezersrecensies
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Inhoudsopgave
Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations.- Analysis of Lead Market Candidate Countries Based on Extant Theory.- Market Participant Study.- Age-Specialized Innovations: Stakeholder Structure and Implications.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan