Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Drawn from best practices, this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Meer
Three practicing managers with years of experience improving production facilities around the world explain why lean methodology on its own often fails to deliver productivity gains and how a holistic package incorporating safety, employee development, business planning, capital spending, performance management, quality and lean work can together to deliver results. Meer
Lance Wright shows why business in the 21st century requires a new understanding of the intersection of risk, security, and human resource management. Meer
Crony Capitalism in India provides a comprehensive and scholarly examination of the important topic of crony capitalism, filling an important gap in the market. Meer
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. Meer
In Leadership Therapy, Microsoft consulting psychologist Anna Rowley draws on her twelve years of working with the top levels of Microsoft management, revealing the leadership skills that have helped the company maintain market dominance. Meer
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. Meer
This text is a tribute to the idea that strategy should be practised in ways that fuel our minds by engaging our bodies. When we do strategy rather than think strategy we engage our senses in ways that pure intellectual reasoning cannot. Meer
This book provides a practical, action-orientated, comprehensive approach which enables change leaders to successfully navigate current change challenges while building long-run change capabilities. Meer
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. Meer
New standards of corporate behaviour have been established in developed countries, obliging them to record information about the 'triple bottom line' in their annual reports. Meer
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. Meer
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Meer
This book offers a unique overview of the governance of citizenship, enterprise and government. It examines alternate models of societal governance, the information concerns of the electorate, redesign of citizen participation, payment considerations for essential public services and why the role of Minister of State requires re-examination. Meer
Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex. The book comprises the chapters of twenty-two European innovation researchers. Meer
Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies. Meer
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Meer
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