Strategisch management

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Welcome to The New Normal: Life After The Chaos

gebondenEngels9783031490385 4-1-2024

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. Meer

216,99

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Information Society Development through ICT Market Strategies

paperbackEngels9783319171951 10-6-2015

This book examines the relationship between information society and information communication technology (ICT) markets, while evaluating the ICT impact on Albanian society and its economy. Meer

60,99

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Proceedings of the 1995 World Marketing Congress

gebondenEngels9783319173108 13-7-2015

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

gebondenEngels9783319173160 9-6-2015

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Proceedings of the 1997 World Marketing Congress

gebondenEngels9783319173191 8-7-2015

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1993 World Marketing Congress

gebondenEngels9783319173221 6-7-2015

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Kim Cheng Patrick Low

Leading Successfully in Asia

paperbackEngels9783319890654 4-6-2019

This book examines the essence of leadership, its characteristics and its ways in Asia through a cultural and philosophical lens. Using Asian proverbs and other quotes, it discusses leadership issues and methods in key Asian countries including China, India, Japan, Kazakhstan, Malaysia and Singapore. Meer

102,99

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

gebondenEngels9783319266466 11-3-2016

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. Meer

240,99

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Engin Karadağ

Leadership and Organizational Outcomes

gebondenEngels9783319149073 27-3-2015

This book focuses on the effect of leadership on organizational outcomes and summarizes the current research findings in the field. It addresses the need for inclusive and interpretive studies in the field in order to interpret leadership literature and suggest new pathways for further studies. Meer

120,99

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Nuno Luis Madureira

Key Concepts in Energy

paperbackEngels9783319374727 3-9-2016

Organized around eight fundamental ideas, Key concepts in energy history explores the discoveries, technologies and new paradigms in the field of energy, and how they have changed the course of history. Meer

120,99

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Pau Garcia-Milà

Strategy is Digital

gebondenEngels9783319311319 9-6-2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. Meer

96,99

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Designing Better Services

paperbackEngels9783319631776 5-10-2017

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. Meer

78,99

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Developing a Path to Data Dominance

gebondenEngels9783031264009 26-4-2023

Most existing companies struggle currently because they lack the tools and strategies to move product departments into independent platforms that can be retrofitted to form dynamic new products based on consumer demands. Meer

108,99

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Developing a Path to Data Dominance

paperbackEngels9783031264030 27-4-2024

78,99

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Corporate Responsibility and Digital Communities

gebondenEngels9783319634791 23-1-2018

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Meer

159,59

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Managing Risk in Nanotechnology

gebondenEngels9783319323909 22-6-2016

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators. Meer

120,99

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Nonprofit Digital Transformation Demystified

gebondenEngels9783031471810 15-12-2023

In this compelling journey into Digital Transformation (DT) tailored for Nonprofit Organizations (NPOs), this book unravels the intricacies of technological integration. Meer

168,99

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Malte Schönemann

Multiscale Simulation Approach for Battery Production Systems

gebondenEngels9783319493664 13-1-2017

Addressing the challenge of improving battery quality while reducing high costs and environmental impacts of the production, this book presents a multiscale simulation approach for battery production systems along with a software environment and an application procedure. Meer

120,99

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Vincenzo Morabito

Trends and Challenges in Digital Business Innovation

paperbackEngels9783319381121 23-8-2016

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Meer

72,99

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The Silicon Valley Model

gebondenEngels9783031484049 15-12-2023

The first edition of The Silicon Valley Model, published in 2016, addresses the need for a fundamentally new approach to managing and developing large firms with an emphasis on entrepreneurship. Meer

90,99

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