Strategisch management

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Global Business Value Innovations

gebondenEngels9783319779287 14-5-2018

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. Meer

61,99

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Conquering Digital Overload

gebondenEngels9783319637983 7-12-2017

This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. Meer

41,25

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170459 1-6-2015

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170510 9-6-2015

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Healthcare Technology Innovation Adoption

paperbackEngels9783319792422 7-4-2018

This book aims to study the factors effecting the adoption and diffusion of Health Information Technology (HIT) innovation. It analyses the adoption processes of various tools and applications, particularly Electronic Health Records (EHR), highlighting the impact on various sectors of the healthcare system, such as physicians, administration and patient care, while also identifying the various pitfalls and gaps in the literature. Meer

120,99

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Erik Lehmann

Globalization and Public Policy

gebondenEngels9783319176918 24-6-2015

This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

60,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

60,99

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Harlan E. Spotts

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385761 22-9-2016

120,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386799 29-10-2016

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386805 29-10-2016

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Neostrategic Management

gebondenEngels9783319181844 10-7-2015

Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. Meer

60,99

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Business Model Pioneers

gebondenEngels9783319388441 9-8-2016

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. Meer

84,99

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Advances in Crowdsourcing

gebondenEngels9783319183404 21-5-2015

This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. Meer

60,99

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Josef Wieland

Governance Ethics: Global value creation, economic organization and normativity

gebondenEngels9783319079226 22-8-2014

This book investigates the functioning and effects of moral rules and values as endogenous elements of governance structures when applied to economic and social transactions. Meer

120,99

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Case Studies in e-Government 2.0

gebondenEngels9783319080802 11-9-2014

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art analysis and perspectives. Meer

120,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

gebondenEngels9783319186863 25-6-2015

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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