Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170541 9-6-2015

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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The MERge Model for Business Development

paperbackEngels9783319302249 9-5-2016

This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. Meer

60,99

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After–sales Service of Engineering Industrial Assets

gebondenEngels9783319037097 28-1-2014

This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. Meer

180,99

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Sinan Ünsar

Leadership and Communication

gebondenEngels9783319052472 12-6-2014

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Sinan Ünsar

Leadership and Communication

paperbackEngels9783319382289 23-8-2016

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Managing Risk in Nanotechnology

gebondenEngels9783319323909 22-6-2016

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators. Meer

120,99

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S. Umit Kucuk

Visualizing Marketing

gebondenEngels9783031182143 22-3-2023

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Meer

184,93

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Milton M. Herrera

Business Model Innovation for Energy Transition

gebondenEngels9783031347924 8-7-2023

This book presents a dynamics model-based perspective for attaining the energy transitions by business model innovation. It examines how dynamic business modelling and innovation studies can assist in the sustainability transitions field, highlighting the role of technological innovation system (TIS) and dynamic performance management (DPM). Meer

57,58

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Michael S. Tomczyk

Neo-Innovation

gebondenEngels9783031743023 22-10-2024

As civilization rapidly evolves into a new radical post-pandemic era, organizations and leaders need to adapt, innovate, and reimagine the future. This guidebook offers insights and strategies for leaders to thrive in this new era, empowering them to embrace their roles as Neo-Innovators, Neo-managers, and Neo-futurists. Meer

57,58

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Multidimensional Views on Enterprise Information Systems

paperbackEngels9783319270418 24-1-2016

This volume presents the revised and peer reviewed contributions of the 'EPR Future 2014' conference held in Dornbirn/Austria on November 17-18th, 2014. Meer

60,99

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Florian Kragulj

Knowledge Management and Sustainable Value Creation

gebondenEngels9783031127281 8-11-2022

Organizations are increasingly recognizing the importance of sustainability and responsibility. They are challenged to develop a holistic approach to value creation that reconciles economic, social, and environmental goals. Meer

180,99

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Florian Kragulj

Knowledge Management and Sustainable Value Creation

paperbackEngels9783031127311 9-11-2023

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Katarzyna Dohn

Urban Logistics in a Digital World

gebondenEngels9783031128905 18-11-2022

A smart city is a city that collates data via various technological methods, and uses insights gleaned from this data to manage assets, resources, services and operations more efficiently. Meer

57,58

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Louis-Philippe Kerkhove

Data-driven Retailing

gebondenEngels9783031129612 6-10-2022

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Meer

60,99

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Louis-Philippe Kerkhove

Data-driven Retailing

paperbackEngels9783031129643 7-10-2023

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Meer

60,99

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Andrea Chiarini

Sustainable Operations Management

gebondenEngels9783319140018 21-1-2015

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

120,99

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Proceedings of the 1998 Multicultural Marketing Conference

paperbackEngels9783319369426 29-10-2016

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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