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This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. Meer
This book provides discussion and the exchange of information on principles, strategies, models, techniques, and applications related with the challenges and trends that competitive organizations are facing. Meer
This book gathers the latest advances, innovations, and applications in the field of sustainable energy systems, as presented by researchers and engineers at the International Conference Sustainable Energy Systems: Innovative Perspectives (SES), held in Saint-Petersburg, Russia, on October 29-30, 2020. Meer
This textbook takes a theoretically informed and practice-based approach to strategic human resource management (HRM) and employment relations (ER). The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with advanced undergraduate HRM and post-graduate learners. Meer
This textbook takes a theoretically informed and practice-based approach to strategic human resource management (HRM) and employment relations (ER). The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with advanced undergraduate HRM and post-graduate learners. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Meer
This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. Meer
This edited volume presents research results of the PPP European Green Vehicle Initiative (EGVI), focusing on Electric Vehicle Systems Architecture and Standardization Needs. Meer
This book presents readers with the opportunity to fundamentally re-evaluate the processes of innovation and entrepreneurship, and to rethink how they might best be stimulated and fostered within our organizations and communities. Meer
Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. Meer
This book provides fresh insights into the cutting edge of multimedia data mining, reflecting how the research focus has shifted towards networked social communities, mobile devices and sensors. Meer
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. Meer
This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Meer
This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Meer
This book aims at catalyzing our learning from the COVID-19 crisis. Numerous studies have emerged confirming that during the COVID-19 pandemic, crisis management has been far from holistic. Meer
This book investigates the functioning and effects of moral rules and values as endogenous elements of governance structures when applied to economic and social transactions. Meer
This book explores how the network sustainable business model is being built in response to the significant changes that are increasing strategic effectiveness and operating efficiency. Meer
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