Strategisch management

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Value Creation for a Sustainable World

gebondenEngels9783031380150 28-9-2023

The ecological, social and technological challenges of the Anthropocene require developing and implementing new economic, business, and financial models to create sustainable value for a wide range of stakeholders including nature, society, and future generations. Meer

184,93

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

gebondenEngels9783319117607 5-11-2014

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

60,99

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Marzia Mortati

Systemic Aspects of Innovation and Design

paperbackEngels9783319032412 19-12-2013

The book provides a snapshot of a hot topic – the systemic nature of innovation and its relevance to design – with a trifold perspective: the academic level – the literature on innovation studies and design is often neglected and a clear connection between the two topics taken for granted; the research level – collaborative models are currently considered great opportunities for transforming consumption, production and distribution of goods, but a clear scholarly discourse is still forming; the political level – the European Commission and the OECD are devoting much effort to understanding and measuring the impact of design in innovation processes and firms and a clear contribution would greatly support this path. Meer

60,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169330 9-6-2015

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169361 13-7-2015

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169729 9-6-2015

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

gebondenEngels9783319169750 5-5-2015

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Clifford M. Gross

Too Good To Fail

paperbackEngels9783319032979 15-6-2015

Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. Meer

60,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Online Algorithms for Optimal Energy Distribution in Microgrids

paperbackEngels9783319171326 12-6-2015

Presenting an optimal energy distribution strategy for microgrids in a smart grid environment, and featuring a detailed analysis of the mathematical techniques of convex optimization and online algorithms, this book provides readers with essential content on how to achieve multi-objective optimization that takes into consideration power subscribers, energy providers and grid smoothing in microgrids. Meer

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Achieving Competitive Advantage through Quality Management

gebondenEngels9783319172507 9-7-2015

This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. Meer

120,99

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Global Perspectives in Marketing for the 21st Century

gebondenEngels9783319173559 25-6-2015

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Erik Lehmann

Globalization and Public Policy

gebondenEngels9783319176918 24-6-2015

This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

60,99

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Cameron A. Batmanghlich

Why Leaders Fail Ethically

paperbackEngels9783319379210 10-9-2016

Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. Meer

60,99

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Neostrategic Management

gebondenEngels9783319181844 10-7-2015

Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. Meer

60,99

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Sally Dalton-Brown

Nanotechnology and Ethical Governance in the European Union and China

gebondenEngels9783319182322 24-6-2015

This book addresses questions surrounding the feasibility of a global approach to ethical governance of science and technology. The emergence and rapid spread of nanotechnology offers a test case for how the world might act when confronted with a technology that could transform the global economy and provide solutions to issues such as pollution, while potentially creating new environmental and health risks. Meer

96,99

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James Crowder

AI Chatbots

gebondenEngels9783031455087 3-11-2023

This book explores the subject of artificial psychology from the standpoint of how online Chatbots have infiltrated and affected societies and the world in general. Meer

72,99

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Performance Management Success

gebondenEngels9783319649351 2-11-2017

This book provides managers, leaders and practitioners with a dynamic framework that links several variables associated with performance management which can be applied across organizations and industries worldwide. Meer

72,99

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Business Process Management

paperbackEngels9783319649993 11-8-2017

This book constitutes the proceedings of the 15th International Conference on Business Process Management, BPM 2017, held in Barcelona, Spain, in September 2017. Meer

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