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This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Meer
This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability. Meer
This book explores the possibility of integrating design thinking into today’s technical contexts. Despite the popularity of design thinking in research and practice, this area is still too often treated in isolation without a clear, consistent connection to the world of software development. Meer
This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. Meer
This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. Meer
This textbook provides an overview of organisation models used in practice from over a century ago to the present day. It outlines the effects these models have on efficiency, learning, innovation and workers’ health and offers critical reflections for students. Meer
This textbook provides an overview of organisation models used in practice from over a century ago to the present day. It outlines the effects these models have on efficiency, learning, innovation and workers’ health and offers critical reflections for students. Meer
This book
is a timely guide for Small and Medium Enterprise (SME) researchers, policy
makers and strategists. SMEs are the most important sources of job creation and
local development especially in knowledge-based economies. Meer
Based on empirical research, theoretical frameworks and practice examples, this book presents a deep dive into the topic of transformational leadership. Meer
Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. Meer
This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising and strategic problem-solving developed in this book provides a conceptually rigorous yet pragmatic approach to strategising, and as such the book addresses deficiencies of the current theory-practice gap in the strategy field. Meer
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. Meer
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. Meer
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. Meer
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. Meer
Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile? Meer
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