Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Derek Webber

Lunar Commerce

gebondenEngels9783031534201 14-5-2024

This book explores the advent of lunar commerce including the potential scale and timing of the initiative, the associated revenue potential and the potential risks and uncertainties. Meer

46,13

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Uncertainty Deconstructed

paperbackEngels9783031080098 28-8-2023

This book argues that uncertainty is not really uncertainty at all but just demonstrates a lack of vision and willingness to think about the unthinkable – good and bad. Meer

60,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169361 13-7-2015

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169453 1-6-2015

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Neostrategic Management

gebondenEngels9783319181844 10-7-2015

Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. Meer

60,99

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Sally Dalton-Brown

Nanotechnology and Ethical Governance in the European Union and China

gebondenEngels9783319182322 24-6-2015

This book addresses questions surrounding the feasibility of a global approach to ethical governance of science and technology. The emergence and rapid spread of nanotechnology offers a test case for how the world might act when confronted with a technology that could transform the global economy and provide solutions to issues such as pollution, while potentially creating new environmental and health risks. Meer

96,99

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Vladimir I. Trukhachev

Unlocking Digital Transformation of Agricultural Enterprises

gebondenEngels9783031139123 6-1-2023

This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. Meer

204,99

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Vladimir I. Trukhachev

Unlocking Digital Transformation of Agricultural Enterprises

paperbackEngels9783031139154 7-1-2024

204,99

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Design Thinking Research

gebondenEngels9783031361029 20-9-2023

Extensive research conducted at the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and at the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. Meer

204,99

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Braden Kelley

Charting Change

gebondenEngels9783031361920 1-2-2024

Executives are under escalating pressure to deliver increasing profits every quarter, while technology advances at an increasing rate. In such a pressure-cooker environment, leaders must hard-wire their organizations to be mindful of costs while simultaneously becoming more flexible and faster at planning and executing the change programs required by innovation and the shifting demands of the customer. Meer

43,69

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Business Advancement through Technology Volume I

paperbackEngels9783031077715 14-12-2023

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Meer

196,19

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Energy Systems and Management

gebondenEngels9783319160238 7-4-2015

Readers of this work will find examinations of the current status and future status for energy sources and technologies, their environmental interactions and the relevant global energy policies. Meer

180,99

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Policies and Programs for Sustainable Energy Innovations

gebondenEngels9783319160320 4-5-2015

This volume features research and case studies across a variety of industries to showcase technological innovations and policy initiatives designed to promote renewable energy and sustainable economic development. Meer

120,99

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Viktor Prokop

Business Models for the Circular Economy

gebondenEngels9783031083129 18-10-2022

Increased ecological awareness and the growing scarcity of resources have led to the introduction of new environmental standards, triggering enterprises, regions, and even countries to adopt new business models and industrial reconversion approaches. Meer

120,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

gebondenEngels9783319173948 9-6-2015

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Management mit Vision und Verantwortung

paperbackDuits9783322902689 1-6-2012

Soll man zum 75. Geburtstag eines Hochschullehrers eigentlich noch eine Festschrift herausgeben? Wenn der Jubilar so aktiv ist wie Prof. Dr. Hans Raffee, dann auf jeden Fall. Meer

113,14

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Stig Ottosson

Developing and Managing Innovation in a Fast Changing and Complex World

gebondenEngels9783319940441 12-7-2018

This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. Meer

120,99

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Evert R. de Boer

Strategy in Airline Loyalty

gebondenEngels9783319625997 23-10-2017

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Meer

196,19

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Katrin Blankenburg

Intellectual Capital in German Non-profit Organisations

gebondenEngels9783319626543 11-9-2017

This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Meer

120,99

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