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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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In The Woman's Place is in the Boardroom the authors put the business case for more women on company boards. In the next book they explained how to achieve it. Meer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Meer
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Meer
Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business. Meer
This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. Meer
This new classic is an examination of how to refigure project management to be more efficient and effective, particularly in terms of leadership. Using a case study approach, the author, Alex Laufer presents a specific set of guidelines on how to improve the team approach to any project, be it a new airline jet or an IT project. Meer
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Meer
Meticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers. Meer
Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? Meer
Coaching is being proposed as the best method to encourage a change in the ideologies that have brought about the credit crunch. The authors' concern is to show how coaching can widen its intellectual range to become a progressively more effective technique within organizational life. Meer
Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning. Meer
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. Meer
Recent events suggest liberal capitalism harbours two dangerous seeds of self-destruction; growing inequality and a tendency for markets to spiral out of control. Meer
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. Meer
There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. Meer
This book considers the concept of strategic community, a framework that integrates knowledge possessed by people, groups or organizations across boundaries. Meer
This book focuses on coaching leaders in the context of the organizational systems within which they lead, drawing on the curriculum of the Georgetown University Leadership Coaching Certificate Program, one of the premier coach training programs in the world and the only one with this particular focus. Meer
This book provides in-depth insights into the practices that lead to success in global sourcing. Written by internationally acclaimed academics, it covers best practices on IT outsourcing, offshoring, business process outsourcing and netsourcing. Meer
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