Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. Meer
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. Meer
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Meer
Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? Meer
This text takes a view of the crucial issues involved in supply chain management. The discussion introduces the concept of risk, information and social capital management that will ensure supply chain excellence and maturity according to the Poirier's model. Meer
Survival to Growth explores human nature and illustrates how occupational goals and objectives can be achieved by applying a basic organizational approach while upgrading the skill level of each company employee. Meer
Leadership Development of Interprofessional Education and Collaborative Practice is an edited compilation of chapters written by international medical and health professional experts. Meer
How could hybrid organizations and leaders improve effectiveness in order to increase the chances of success for their business organizations in East Asia? Meer
Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. Meer
Professionals Making Judgments examines the role of judgment in professional work. The book makes the argument that too many studies of professionalism put emphasis on rational decision making. Meer
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. Meer
Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. Meer
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Meer
Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. Meer
The goals of Management and the Gospel: Luke's Radical Message for the First and Twenty-First Centuries may appear to be simple: it describes what management theory and practice looked like in the first century, uses this as a lens to examine what the Gospel of Luke says about management, and draws out implications for today. Meer
This handbook emphasizes the importance of Meaningful Stakeholder Engagement (MSE) as a management approach, cutting across various disciplines like stakeholder theory, natural resource management, impact assessment and responsible business. Meer
Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives. Meer
Strategy and Leadership as Service is a practical, and increasingly popular, alternative vision of the future of work. The framework provides businesses with access to the complete range of functional, emotional, and collective intelligence at the C-Suite level by moving positions from the ‘pay-roll’ to an ‘access-role’. Meer
The book contains a blueprint on how to start a transformation initiative. Starting with a high-level overview of what companies are seeking to achieve with a transformation platform, the book describes the common approaches used in today’s business world. Meer
This book presents the principles governing the entrepreneurial and innovation mindset and processes of people working in the small business sector and other organisations, based on research findings from real-life issues and challenges that face entrepreneurs on a daily basis. Meer
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