Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Meer
A smart and witty take on strategy . . . an essential business topic
Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. Meer
If Owen Chase can′t find a way to turn his company around in the next nine days, he′ll be forced to shut it down and lay off all of his employees. Meer
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. Meer
By 2020, 40 percent of the workforce won’t want to be your employee. That means managers and executives have to forget the old recruit-and-search for-months methods to acquire talent and revise their perception that “talent” is only full-time employees. Meer
The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Meer
Executive education is a billion dollar industry that has the potential to transform individual and organizational performance, but in too many cases the decision whether or not to lavish it upon any given manager comes down to whether the fear that they will leave if you don’t spend money on them is greater than the fear that they will leave if you do. Meer
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Meer
International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings, and discusses them in terms of management theories. Meer
The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services. Meer
A visual and interactive guide to building and communicating strategies that actually work
YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? Meer
Human Centered Management in Executive Education provides a comprehensive insight on innovation in Executive Education with a unique global scope. The book integrates studies and experiences of 32 distinguished scholars from 15 countries who are working in the development of theories and practices to advance the human centered management paradigm, sustainability-based quality standards and continuous improvement in education. Meer
In the changing geography of innovation, multinational corporations play a key role as creators of knowledge. Innovation and the Multinational Firm investigates how innovation is managed within these firms by focusing particularly on subsidiaries and host-locations. Meer
Your go–to–guide to delivering effective and transformative change that lasts
All too often, change efforts fail to deliver on their promise. However it is possible to turn an organization around quickly to create a new future one where people think and behave differently and deliver extraordinary results together. Meer
Be a more effective leader with strategic thinking
Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one–size–fits–all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success whether through personal vision, structured process, collaboration, or by empowering others. Meer
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Meer
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innovation pipeline. Meer
An innovative simulation–based approach for strategic decision making when launching new products
Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Meer
Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced—building "humanity" into their business models as the driver of economic, environmental, and social sustainability. Meer
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