Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
,

Marketing Competences and Strategic Flexibility in China

Gebonden Engels 2006 9780230013506
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Specificaties

ISBN13:9780230013506
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Marketing Competences and Strategic Flexibility in China