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The Golden Crossroads

Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

Gebonden Engels 2009 9780230224186
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Samenvatting

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.

Specificaties

ISBN13:9780230224186
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Acknowledgments General Introduction The 'Golden Crossroads' Manifesto Introduction Section I: Methodologies and Perspectives The Approach Behind this Book  Diverse Perspectives on Fine Arts Introduction Section II: Protagonists and Movements Psychology of the Arts: How it Works for Work Art Movements and the Art of Marketing Brands Introduction Section III: Relationships and Museums The Art of Relationships: From Communities to Collections Between 'Ideology' and 'Space' the Museum Experience Introduction Section IV: 'Design and Futures' Design: Directions Towards the Future Regional Gods: The Emergence of New Geographies in the World of Fine Arts and Creativity The Future of Fine Arts - According to the Rest of Us Conclusions Bibliography

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        The Golden Crossroads