Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20

Brand Aesthetics

Gebonden Engels 2012 9780230336735
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Specificaties

ISBN13:9780230336735
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

List of Figures and Tables Introduction PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS Brand Aesthetics: An Oxymoron? The Relevance of the Concept Historical Foundations: From Experimental Aesthetics to Postmodernism Brand Identity The Chain of Brand Aesthetics PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS Lines and Forms The Relevance of Lines in Brand Aesthetic Management The Semiotic Square of Linearity Possible Meanings of the Four Lines Managerial Applications of the SINC© Square Consumers Preferences for the Four Lines Conclusion Bibliography

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Brand Aesthetics