Understanding and Profiting from Intellectual Property

Name: Understanding and Profiting from Intellectual Property
Author: D. Yang

A guide for Practitioners and Analysts

Gebonden Engels 2008 9781403991720

64,30

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Specificaties

ISBN13:9781403991720

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Strategisch management, Algemeen management

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Inhoudsopgave

1: Understanding and Profiting from IP: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT 7: Managing Intellectual Property Assets 8: Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings