Realizing Business Model Innovation

Name: Realizing Business Model Innovation
Author: Martin Trapp

A Strategic Approach for Business Unit Managers

Paperback Engels 2014 2014e druk 9783658050931

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Samenvatting

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Specificaties

ISBN13:9783658050931

Taal:Engels

Bindwijze:paperback

Aantal pagina's:184

Uitgever:Springer Fachmedien Wiesbaden

Druk:2014

Hoofdrubriek:Algemeen management, Strategisch management, Algemeen management

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Inhoudsopgave

Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.