Measures for Innovating Business Models

Name: Measures for Innovating Business Models
Author: Oana Buliga

An Empirical Study of German SMEs

Paperback Engels 2014 2014e druk 9783658055349

60,99

In winkelwagen

Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.