Koen Jordaans, CEO van social media-softwareontwikkelaar Apostle, was in een vorig bestaan horecaondernemer en communicatieman.
Meer over Koen JordaansIn a digital world dominated by fleeting trends and shifting algorithms, businesses need more than traditional marketing to stay ahead they need authenticity and visibility. Social Reach Optimization (SRO) is a proven framework that redefines employee advocacy. It helps organizations harness the power of personal, relatable stories shared by their greatest assets: their people and stakeholders such as franchisees, retailers, or business partners.
In this groundbreaking book, Koen Jordaans combines real-world insights, behavioral science, and years of experience to introduce you to the next evolution of a social media strategy. Learn how to create an environment where employees confidently amplify your brand message while growing their personal brand.