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Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University
"This book is a great read that will help you add value to your business, customers and partners like no other. Meer
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University
"This book is a great read that will help you add value to your business, customers and partners like no other. Meer
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. Meer
For courses in selling.
Cutting-edge personal selling techniques to succeed in today's competitive business world
Selling Today helps students understand the value of developing personal selling skills. Meer
For courses in selling.
Cutting-edge personal selling techniques to succeed in today's competitive business world
Selling Today helps students understand the value of developing personal selling skills. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
For marketing courses that focus on creating a marketing plan.
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. Meer
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
For courses in global marketing.
Familiarises students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. Meer
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Meer
For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. Meer
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