Communicatie en media

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Motivating Language Theory

gebondenEngels9783319669298 22-9-2017

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. Meer

85,88

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Hubert Landier

Mediation and Transdisciplinarity

gebondenEngels9783031784040 9-1-2025

The world is in crisis at every level: the planet, humanity, and all kinds of human communities, including working communities. The result is likely to be violence and chaos. Meer

102,99

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Chase Barlow

Branding

GebondenSpaans9781954029132

35,78

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Uwe Seebacher

Reengineering Corporate Communication

gebondenEngels9783031038372 29-7-2022

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. Meer

90,99

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Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

gebondenEngels9783030299439 14-11-2019

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. Meer

128,33

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Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

paperbackEngels9783030299460 14-11-2020

128,33

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Organizational Communication and Technology in the Time of Coronavirus

paperbackEngels9783030948160 17-6-2023

The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts. Meer

199,08

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Emily P. Green

Healthy Presentations

paperbackEngels9783030727550 14-7-2021

This book is a practical guide for busy clinicians and educators within the biomedical sciences on how to improve their presentations. It includes specific, practical guidance on crafting a talk, tips on incorporating interactive elements to facilitate active learning, and before-and-after examples of improved slide design. Meer

92,49

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Isaac A. Blankson

Public Relations Management in Africa Volume 2

paperbackEngels9783031327537 20-7-2024

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. Meer

156,63

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The Virtues of Green Marketing

gebondenEngels9783031329784 29-6-2023

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. Meer

50,51

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Isaac A. Blankson

Public Relations Management in Africa Volume 1

gebondenEngels9783031267031 13-7-2023

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. Meer

184,93

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Public Relations

GebondenEngels9783110552294 8-2-2021

293,19

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Steve Bustin

The Authority Guide to PR for Small Businesses

PaperbackEngels9781909116863 3-4-2017

This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. Meer

14,90

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For Immediate Release

PaperbackEngels9781953295095 30-3-2021

28,77

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Grayson James

Full Contact Performance – The Internal Art of Organizational Collaboration

paperbackEngels9781803412511 25-8-2023

33,-

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Business Communication in a Technological World

PaperbackEngels9781792428760 30-8-2022

Introduces common sense approaches to technology and business communication allowing speakers and communicators to self-adjust their messages based on audience need, perception, and available resources. Meer

166,85

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Nima Abu Wardeh

The BRILLIANT Communicator

PaperbackEngels9781781332863 10-1-2025

23,25

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Stefania Romenti

How Strategic Communication Shapes Value and Innovation in Society

gebondenEngels9781787147171 3-11-2017

145,38

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Anna Danielewicz-Betz

Self-Presentation and Self-Praise in the Digital Workplace

GebondenEngels9781785278198 7-12-2021

Self-Presentation and Self-Praise in the Digital Workplace presents the findings of an interdisciplinary study of the ‘self-entrepreneurial self’ and, in particular, the rationale behind its need to self-present under the current socio-economic and business conditions. Meer

140,18

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Rexcel Lagare

Business Communication

paperbackEngels9781774697306 31-3-2024

154,09

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