Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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H Lutze

The Findability Formula – The Easy, Non–Technical Approach to Search Engine Marketing

paperbackEngels9780470420904 27-3-2009

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer

25,91

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Eric Groves

The Constant Contact Guide to Email Marketing

gebondenEngels9780470503416 16-10-2009

The leading email marketing firm shows you how to create high–impact, low–cost campaigns Email marketing is an incredibly cost–effective way to establish and build relationships that drive business success. Meer

27,30

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J Wind

Digital Marketing – Global Strategies from the World′s Leading Experts

paperbackEngels9780471361220 7-2-2001

The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer

53,61

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David Travis

E-Commerce Usability

PaperbackEngels9780415258340 5-12-2002

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. Meer

110,81

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Statistical Methods in e–Commerce Research

gebondenEngels9780470120125 17-10-2008

This groundbreaking book introduces the application of statistical methodologies to e–Commerce data With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer

168,51

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Project E-Society: Building Bricks

gebondenEngels9780387392264 6-10-2006

13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. Meer

120,99

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Road for SEEM. A Reference Framework Towards a Single European Electronic Market

GebondenEngels9780415419956 2-9-2008

“Become the most competitive and dynamic knowledge based economy in the world by 2010” is the major objective of the Lisbon strategy for the European Community. Meer

205,16

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Blockchain Applied

GebondenEngels9780367677367 8-9-2021

Blockchain is the popular name given to the exciting, evolving world of distributed ledger technology (DLT). Blockchains offer equitable and secure access to data, as well as transparency and immutability. Meer

184,04

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Computational Advertising

PaperbackEngels9781032241401 13-12-2021

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

64,35

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I Mergel

Social Media in the Public Sector – A Guide to Participation, Collaboration, and Transparency in the Networked World Networked World

gebondenEngels9781118109946 16-11-2012

In today′s networked world, the public sector is tapping into new media applications to increase government organizations′ participation, transparency and collaboration. Meer

84,10

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JC Wolfe

Domain Names Rewired – Strategies for Brand Protection in the Next Generation of the Internet

gebondenEngels9781118312629 4-12-2012

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 . Meer

70,25

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,23

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Lifestyle Brands

gebondenEngels9781137285928 5-12-2012

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer

85,47

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Application Servers for E-Business

GebondenEngels9781138468566 30-9-2020

The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. Meer

212,20

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S Brinker

Hacking Marketing – Agile Practices to Make Marketing Smarter, Faster, and More Innovative

gebondenEngels9781119183174 1-4-2016

Apply software–inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer

31,45

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Mark Skilton

Building the Digital Enterprise

gebondenEngels9781137477705 27-8-2015

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer

64,35

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Cor Molenaar

End of Shops

PaperbackEngels9781138255999 11-11-2016

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer

69,98

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Manoj Kumar Lal

Knowledge Driven Development

GebondenEngels9781108475211 12-7-2018

This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer

78,89

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Q Terry

The Metaverse Handbook: Innovating for the Internet′s Next Tectonic Shift

gebondenEngels9781119892526 13-6-2022

31,45

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John Arkontaky

Navigating the Metaverse

gebondenEngels9781119898993 21-6-2022

30,07

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