Internet en social media

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

gebondenEngels9783319500904 4-5-2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer

144,99

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Detection of Intrusions and Malware, and Vulnerability Assessment

paperbackEngels9783319205496 6-7-2015

This book constitutes the refereed proceedings of the 12th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2015, held in Milan, Italy, in July 2015. Meer

60,99

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Kilian Stoffel

The Application of Fuzzy Logic for Managerial Decision Making Processes

gebondenEngels9783319540474 12-4-2017

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. Meer

60,99

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Behavioral Competencies of Digital Professionals

paperbackEngels9783030335809 7-2-2021

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. Meer

70,98

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Exploring Omnichannel Retailing

gebondenEngels9783319982724 5-1-2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer

180,99

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Bernardo Nicoletti

Agile Procurement

gebondenEngels9783319610818 2-10-2017

This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer

224,96

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

56,98

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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Bernd W. Wirtz

Digital Business Models

gebondenEngels9783030130046 15-4-2019

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. Meer

168,99

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Privacy Technologies and Policy

paperbackEngels9783319314556 10-3-2016

This book constitutes the thoroughly refereed post-conference proceedings of the Third Annual Privacy Forum, APF 2015, held in Luxembourg, Luxembourg, in October 2015. Meer

60,99

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The Decentralized and Networked Future of Value Creation

gebondenEngels9783319316840 24-5-2016

This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. Meer

120,99

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Kai Rannenberg

Privacy Technologies and Policy

paperbackEngels9783319447599 3-9-2016

This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. Meer

60,99

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E-commerce Platform Acceptance

gebondenEngels9783319061207 23-6-2014

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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E-Business. Digital Empowerment for an Intelligent Future

paperbackEngels9783031322983 9-5-2023

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. Meer

90,99

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E-Business. Digital Empowerment for an Intelligent Future

paperbackEngels9783031323010 7-5-2023

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. Meer

90,99

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E-Commerce and Web Technologies

paperbackEngels9783319536750 15-2-2017

This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. Meer

60,99

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Blockchain and Supply Chain Logistics

paperbackEngels9783030475338 29-5-2021

This book introduces blockchain technology applications in supply chains. Blockchain is a relatively new tool, nevertheless, there have been considerable advances over the last five years, and blockchain is now poised to revolutionize the conventional supply chains with the offering of accountability and quality to the wider complex supply networks. Meer

77,98

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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