In 'Expeditie Kennisfestival' krijg je inzicht in de geheimen achter het organiseren van een kennisfestival. Ontdek hoe je een event creëert dat inspireert en verandering teweegbrengt.
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Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills
Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. Meer
For undergraduate Marketing Research courses.
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer
How do you attract customers in a digital world?
What makes people choose one brand over another?
How do you create a strong marketing plan?
In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer
Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments.
This text focuses on CUSTOMER SERVICE topics. Meer
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Meer
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Meer
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer
This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels.
Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Meer
Generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. Generation ZAlpha, as introduced by Maarten Leyts, deals with the microgeneration of children born between 2008 and 2013, standing at the interface between Generation Z, the digital natives, and Generation Alpha, the children who grew up with the iPad. Meer
For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Meer
It is the dream of every entrepreneur to find a formula for success that will allow their product or service to go viral. This success formula exists and can be seen in nature in the form of a Zoonotic: a virus that spreads exponentially and at lightning speed over the entire world. Meer
To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. Meer
Why are we focused on transforming ourselves, society and the planet?
What deeper human needs drive these transformations?
How do you turn products and services into Customer Transformations? Meer
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts.
Take your content marketing skills to the next level with this comprehensive handbook. Meer
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer
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