Deze innovatieve leermethode biedt gebruikers een solide en actuele basis die alle essentiële onderdelen van marketing omvat, met bewezen effectieve modellen, stappenplannen en best practices die de nieuwste inzichten volgen en verouderde denkwijzen vervangen.
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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Meer
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Meer
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Meer
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. Meer
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. Meer
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Meer
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. Meer
This book provides users with cutting edge methods and technologies in the area of big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field. Meer
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Meer
Das Buch beschreibt die drei zentralen Kompetenzbereiche, über die ein Projektmanager von heute verfügen muss: logische, emotionale und praktische Intelligenz. Meer
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