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PaperbackEngels9780262542777 11-1-2022
25,91
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273757399 15-11-2012
‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes   Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230252196 28-11-2012
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230279520 20-11-2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230293571 26-4-2012
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
78,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230521674 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
85,47
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230611740 13-10-2009
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
23,51
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756064 20-12-2011
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273695592 3-8-2006
PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt     Principles of Marketing is the indispensable introduction to marketing.  Meer
100,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273727644 5-10-2012
The eagerly awaited third edition of Brassington and Pettitt’s innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course.  Meer
88,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,24
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780230321724 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230507548 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230525887 18-5-2007
Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments.  Meer
89,70
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240803272 17-2-1999
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media.  Meer
110,81
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230220324 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780241538012 17-3-2022
12,07
Verwachte levertijd ongeveer 8 werkdagen

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