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Campaigns that Shook the World – The Evolution of Public Relations

paperbackEngels9780749475093 3-10-2015

52,55

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Professional Services Marketing Handbook – How to Build Relationships, Grow Your Firm and Become a Client Champion

gebondenEngels9780749479183 3-3-2016

219,31

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Josh Weltman

Seducing Strangers

PaperbackEngels9780761181750 7-4-2015

Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Meer

21,61

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Mary-Lou Galician

Handbook of Product Placement in the Mass Media

PaperbackEngels9780789025357 18-5-2004

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. Meer

75,48

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Brand Equity & Advertising

PaperbackEngels9780805812848 1-4-1993

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world. Meer

122,75

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Harold S. Sharp

Advertising Slogans of America

GebondenEngels9780810816817 24-5-1995

A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Meer

215,53

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Jeannette Smith

The Advertising Kit

PaperbackEngels9780739104286 11-8-2003

This is an owner's manual to advertising for a small business. Meer

66,55

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Cases in Advertising and Marketing Management

GebondenEngels9780742538351 12-10-2006

171,47

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Marcel, University of Toronto Danesi

Why It Sells

PaperbackEngels9780742555457 21-9-2007

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Meer

57,61

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Paul Copley

Marketing Communications Management

PaperbackEngels9780750652940 23-9-2004

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. Meer

94,66

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Maxine Kamin

Customer Service Training

PaperbackEngels9780750663632 25-4-2006

The Trainer’s Workshop Series is designed to be a practical, hands-on roadmap to help you quickly develop training in key business areas. Each book in the series offers all the exercises, handouts, assessments, structured experiences and ready-to-use presentations needed to develop effective training sessions. Meer

80,68

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Marketing Plans for Service Businesses

PaperbackEngels9780750667463 13-9-2005

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. Meer

62,14

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Eyecare Business

PaperbackEngels9780750672382 8-3-2001

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Meer

75,99

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Karen Beamish

CIM Revision Cards Marketing Planning

GebondenEngels9780750682961 8-11-2006

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. Meer

21,96

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Marketing Due Diligence

PaperbackEngels9780750683425 8-1-2007

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Meer

48,94

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Karen Beamish

CIM Revision Cards Managing Marketing Performance

GebondenEngels9780750686433 28-2-2008

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. Meer

20,56

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Karen Beamish

CIM Revision Cards Strategic Marketing in Practice

GebondenEngels9780750686464 28-2-2008

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. Meer

20,56

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Jacqueline Johnson

Classic Perfume Advertising: 1920-1970

GebondenEngels9780764327414 9-8-2007

51,87

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Kenneth R. Davis

Furniture Marketing – Product, Price, and Promotional Policies of Manufacturers

paperbackEngels9780807868614 30-10-2011

66,32

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Handbuch Messemarketing

paperbackDuits9783663121633 20-11-2013

Der Stellenwert von Messen im Rahmen des Unternehmerischen Marketing- und Kom munikations-Mix nimmt laufend zu. Das Instrument Messe und seine Wirkungen werden immer vielschichtiger. Meer

68,28

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