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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,05

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Nigel Walton

The Internet as a Technology-Based Ecosystem

paperbackEngels9781349936243 21-4-2021

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. Meer

74,19

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Steven Walden

Customer Experience Management Rebooted

gebondenEngels9781349949045 10-3-2017

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

49,79

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,49

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D. Jackson

Sonic Branding

gebondenEngels9781403905192 6-10-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

92,49

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The SAGE Handbook of Advertising

GebondenEngels9781412918862 24-10-2007

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. Meer

232,75

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A.R.G. Heesterman

Rediscovering Sustainability

GebondenEngels9781409444565 16-1-2013

Drawing on historical and current data, this thought-provoking book summarises the pathways to the present predicament and maps out strategies to develop financial and economic systems for a sustainable world. Meer

202,27

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Susan B. Barnes

Branding as Communication

PaperbackEngels9781433128035 31-1-2017

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. Meer

81,72

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Rob Gill

Strategic Communication

PaperbackEngels9781442555495 1-4-2016

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. Meer

28,54

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Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

PaperbackEngels9781412930888 18-10-2006

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Meer

28,93

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Henry Mintzberg

The Science of Strategy-Making: Managerial Methods and Planner Programs; 237-67; January 1967 (Classic Reprint)

PaperbackEngels9781334296864 19-4-2018

13,41

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The New Role of Regional Management

paperbackEngels9781349359752 10-12-2009

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Meer

122,99

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Kenneth A. Loparo

Performance Measurement of New Product Development Teams

paperbackEngels9781349364855 18-12-2008

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. Meer

61,99

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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

61,99

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P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

122,99

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Dennis W. Tafoya

Organizations in the Face of Crisis

paperbackEngels9781349455294 20-3-2013

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Meer

61,99

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Attila Kovács

Enhancing Procurement Practices

gebondenEngels9781402077401 31-1-2004

Enhancing Procurement Practices is organised around four main points: -overview and analysis of procurement principles, -practical approach to drafting of solicitation and contract documents, -conduct of procurement procedures, -overview of the e-procurement arena. Meer

240,99

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Jed Hallam

The Social Media Manifesto

paperbackEngels9781349444571 1-1-2013

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Meer

47,35

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. Rajagopal

Managing Social Media and Consumerism

paperbackEngels9781349448401 20-9-2013

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Meer

122,99

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NA NA

Puritans at Play

paperbackEngels9781403972125 1-1-1995

For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England. Meer

61,99

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