Reclame en verkoop

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Rubriek: Reclame en verkoop

Case Studies on Food Experiences in Marketing, Retail, and Events

PaperbackEngels9780128177921 25-8-2020

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. Meer

211,-

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Case Studies in Food Retailing and Distribution

PaperbackEngels9780081020371 9-11-2018

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. Meer

131,80

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop. Meer

40,13

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer

75,09

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Services Marketing

PaperbackEngels9780190303167 13-6-2019

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Meer

105,85

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Linda Richardson

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

paperbackEngels9780070525580 16-11-1997

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Meer

41,53

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Bill Stinnett

Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals

gebondenEngels9780071477871 16-2-2007

“We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same…We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every single year. Meer

56,91

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Robert Calvin

Sales Management Demystified

paperbackEngels9780071486545 16-5-2007

BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. Meer

40,13

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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

gebondenEngels9780071786973 16-12-2011

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. Meer

58,31

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Stephan Schiffman

Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

paperbackEngels9780071791625 16-1-2013

From America’s #1 sales trainer--the ultimate closer's guide for selling services Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. Meer

28,95

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The Origin of Brands

PaperbackEngels9780060570156 27-9-2005

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. Meer

16,11

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Karen Webb

Consumer Behaviour

paperbackEngels9780070278370 16-11-2009

57,60

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The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business

gebondenEngels9780071809931 16-8-2013

Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what’s driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time. Meer

45,73

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Legendary Service: The Key is to Care

gebondenEngels9780071819046 16-5-2014

Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Meer

27,55

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

18,86

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Marketing: A Very Short Introduction

PaperbackEngels9780198827337 25-2-2021

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer

13,57

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Hans Kjellberg

Reconnecting Marketing to Markets

GebondenEngels9780199578061 9-12-2010

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. Meer

193,24

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The Advanced Dictionary of Marketing

GebondenEngels9780199285990 6-12-2007

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer

124,03

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