Reclame en verkoop

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Rubriek: Reclame en verkoop

Ethical and Social Marketing in Asia

GebondenEngels9780081000977 19-2-2015

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Meer

122,20

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Karen Webb

Consumer Behaviour

paperbackEngels9780070278370 16-11-2009

57,60

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Stephan Schiffman

Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

paperbackEngels9780071791625 16-1-2013

From America’s #1 sales trainer--the ultimate closer's guide for selling services Stephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books--applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. Meer

28,95

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

18,86

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and... Meer

75,09

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

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NA NA

Financial Statistics No 541, May 2007

paperbackEngels9780230525887 18-5-2007

Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer

86,39

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The New Role of Regional Management

gebondenEngels9780230538757 10-12-2009

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Meer

122,99

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

61,99

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Eco-Standards, Product Labelling and Green Consumerism

gebondenEngels9780230537378 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

122,99

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Johan Bouwer

Ethical Dilemmas in the Creative, Cultural and Service Industries

GebondenEngels9780367210113 4-6-2019

Ethical Dilemmas in the Creative, Cultural and Service Industries enhances professional ethical awareness and supports students' development of skills for ethical decision-making in these growing sectors. Meer

182,76

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Country of Origin Effect

PaperbackEngels9780367660970 30-9-2020

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. Meer

56,91

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Advertising and Integrated Brand Promotion

PaperbackEngels9780357721407 17-8-2022

123,21

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Michael Bland

Communicating out of a Crisis

gebondenEngels9780333720974 18-6-1998

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer

122,99

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New Developments and Approaches in Consumer Behaviour Research

gebondenEngels9780333739075 3-9-1998

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. Meer

183,99

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Co-Branding

gebondenEngels9780333760895 24-9-1999

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. Meer

61,99

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