In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. Meer
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Meer
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Meer
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. Meer
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. Meer
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Meer
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail. Meer
Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers. Meer
Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. Meer
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Meer
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. Meer
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. Meer
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Meer
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies. Meer
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Meer
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. Meer
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer
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