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Alan Cooper

How to Plan Advertising

PaperbackEngels9780826457400 31-5-2001

102,76

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Duane E. Sharp

Customer Relationship Management Systems Handbook

PaperbackEngels9780849311437 19-7-2002

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer

149,57

Verwachte levertijd ongeveer 11 werkdagen

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Brian Tracy

Psicologia de ventas

PaperbackSpaans9780881138689 15-9-2005

Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que 'la Psicología de Ventas' es más importante que las técnicas y los métodos de venta. Meer

18,21

Verwachte levertijd ongeveer 8 werkdagen

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Pervasive Advertising

gebondenEngels9780857293510 22-9-2011

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Meer

120,99

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William Winston

How To Write a Marketing Plan for Health Care Organizations

GebondenEngels9780866564502 1-1-1985

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. Meer

177,87

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Jody Oridioni

The Talent Brand

GebondenEngels9780998727813 16-11-2017

The powerful concept behind unified branding. Meer

28,82

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Miriam J. (Oxford Brookes University) Johnson

The Power of Brand Ownership

PaperbackEngels9781009538381 23-1-2025

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer

41,69

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Miriam J. (Oxford Brookes University) Johnson

The Power of Brand Ownership

GebondenEngels9781009538404 23-1-2025

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer

129,16

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Fiona Humberstone

How to Style Your Brand

PaperbackEngels9780956454539 11-5-2015

42,75

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Fiona Humberstone

Brand Brilliance

PaperbackEngels9780956454546 8-5-2017

49,71

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Stephanie J. Hale

Celebrity Authors Secrets

PaperbackEngels9780992846008 30-5-2014

22,21

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Megan Prelinger

Another Science Fiction

PaperbackEngels9780922233359 27-5-2010

31,60

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Szczepan (Jagiellonian University, Poland) Kosciolek

Equity Crowdfunding in Sports Clubs

PaperbackEngels9781032341170 30-1-2025

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Meer

61,29

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Sarah Turnbull

Absolute Essentials of Advertising

PaperbackEngels9781032007687 8-10-2024

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising. Meer

31,14

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Jason Jordan

Sales Insanity

PaperbackEngels9780998059822 1-1-2017

14,83

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Routledge Handbook of Destination Marketing

PaperbackEngels9781032339139 13-6-2022

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

61,83

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Hospitality Marketing

GebondenEngels9781032030364 15-8-2022

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer

184,94

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Advanced Media Planning

gebondenEngels9780792382188 31-7-1998

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Meer

120,99

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Agricultural Marketing and Consumer Behavior in a Changing World

gebondenEngels9780792398561 28-2-1997

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. Meer

180,99

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Business Marketing: An Interaction and Network Perspective

gebondenEngels9780792395041 30-11-1995

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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