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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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Research traditions in marketing

gebondenEngels9780792393887 31-1-1994

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Mickey Smith

Pharmaceutical Marketing in the 21st Century

PaperbackEngels9780789002075 18-2-1997

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Meer

111,35

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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MD Johnson

Improving Customer Satisfaction, Loyalty & Profit – An Integrated Measurement & Management System

gebondenEngels9780787953102 17-10-2000

A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer

53,87

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Dinh Hinh

Light Manufacturing in Zambia – Job Creation and Prosperity in a Resource–Based Economy

paperbackEngels9780821399354 30-7-2013

37,52

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Bureau Européen des Unions de Consommateurs

After Sales Service in the European Community

paperbackEngels9780860100560 31-1-1977

60,99

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Danna Danna

Advertising and Popular Culture

paperbackEngels9780879725280 30-6-1992

27,08

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Social Marketing Casebook

GebondenEngels9780857025432 3-10-2011

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Meer

234,70

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Political Marketing

GebondenEngels9780857025807 13-5-2013

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Meer

237,72

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Paul Cowan

Connecting with Clients

PaperbackEngels9780857198594 30-3-2021

Connecting with Clients will help you evaluate your client relationships and diagnose issues, understand, relate to and communicate with your clients, and get the best from your clients so that they get the best from you. Meer

21,86

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Merchants and Manufacturers

PaperbackEngels9780929587103 1-8-1989

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. Meer

22,73

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Jagdish N. Sheth

Research in marketing

gebondenEngels9780892320417 1-1-1979

150,60

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,71

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

57,53

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Business-to-Business Marketing

GebondenEngels9780803959644 30-5-2001

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. Meer

290,49

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Chekitan S. Dev

Hospitality Branding

gebondenEngels9780801452031 1-11-2012

181,93

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Chekitan S. Dev

Hospitality Branding

paperbackEngels9780801478192 1-11-2012

21,86

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Gianluigi Guido

The Salience of Marketing Stimuli

gebondenEngels9780792373247 30-4-2001

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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Expert Systems for Scanner Data Environments

gebondenEngels9780792390763 30-11-1990

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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