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Gary M. Erickson

Dynamic Models of Advertising Competition

gebondenEngels9780792391463 31-8-1991

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer

120,99

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Hospitality Marketing

PaperbackEngels9781032030265 15-8-2022

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer

75,98

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Fashion Trends and Forecasting

PaperbackEngels9781032541860 17-3-2025

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. Meer

67,33

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Building Integrations with MuleSoft

paperbackEngels9781098158293 30-6-2025

67,79

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Alastair M. Morrison

Marketing and Managing Tourism Destinations

GebondenEngels9781032380674 31-7-2023

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. Meer

170,79

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Alexander Hamilton Institute

Modern Business

PaperbackEngels9781036515744 10-10-2024

56,63

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Charles G. Ross

Writing of News

PaperbackEngels9781036808983 10-10-2024

45,15

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Co - Creation in Tourist Experiences

PaperbackEngels9781032242248 13-12-2021

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer

56,17

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Marketing Island Destinations

PaperbackEngels9781032928463 14-10-2024

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Meer

56,77

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The Handbook of Customer Satisfaction and Loyalty Measurement

PaperbackEngels9781032838687 24-6-2024

The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement. Meer

53,76

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DM Stowell

Sales, Marketing and Continous Improvement – Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

gebondenEngels9780787908577 5-2-1997

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell′s book. Meer

49,70

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Advertising and Differentiated Products

gebondenEngels9780762308231 4-10-2001

180,17

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GS Goodman

Monitoring, Measuring & Managing Customer Service

gebondenEngels9780787951399 15-5-2000

Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Meer

53,87

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Rich Bertoia

Country Store Advertising, Medicines, and More

PaperbackEngels9780764313271 31-3-2001

39,96

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Handbook of Services Marketing and Management

PaperbackEngels9780761916123 18-1-2000

A guide to the latest thinking in the foundations of services. Meer

136,70

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Peter C. Weiglin

Survival Math for Marketers

PaperbackEngels9780761916321 28-8-2002

91,46

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Brands, Consumers, Symbols and Research

PaperbackEngels9780761916970 14-9-1999

Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing. Meer

172,88

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B Sanders

Fabled Service – Ordinary Acts, Extraordinary Outcomes

paperbackEngels9780787909383 3-7-1997

Develop standard–setting customer service! Based on the best–selling book Fabled Service by Betsy Sanders! This program will help you develop exceptional customer service that puts your organization above your competition. Meer

31,60

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Mark Tungate

Adland – A Global History of Advertising

paperbackEngels9780749464318 3-7-2013

58,39

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Jonathan Gabay

Brand Psychology – Consumer Perceptions, Corporate Reputations

paperbackEngels9780749471736 3-3-2015

61,87

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