Customer Relationship Management – Marketing 04.04
Marketing 04.04
Paperback Engels 2002 9781841122137Samenvatting
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing
Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Definition of terms
<br />
<br /> The Evolutionof CRM
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice: CRM Success Stories
<br />
<br /> Key Concepts and thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Making CRM Work
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan