Customer Relationship Management – Marketing 04.04

Marketing 04.04

Paperback Engels 2002 9781841122137
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Fast track route to developing world customer relationships

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing

Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

Includes a glossary of key concepts and a comprehensive resources guide

Specificaties

ISBN13:9781841122137
Taal:Engels
Bindwijze:paperback
Aantal pagina's:130

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

Introduction to CRM
<br />
<br /> Definition of terms
<br />
<br /> The Evolutionof CRM
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice: CRM Success Stories
<br />
<br /> Key Concepts and thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Making CRM Work

Managementboek Top 100

Rubrieken

    Personen

      Trefwoorden

        Customer Relationship Management – Marketing 04.04