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Garrett French

Ultimate Guide to Link Building

paperbackEngels260 blz.9781599186481 30-1-2020

In the new edition of Ultimate Guide to Link Building, link building and online marketing expert Garrett French shows you, step by step, how to employ a link-building campaign that attracts quality links, drives more traffic to your website and earns you more sales. Meer

23,03

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Anthony Kennada

Category Creation

gebondenEngels240 blz.9781119611561 25-11-2019

36,81

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Alvin Burns Ann Veeck

Marketing Research, Global Edition

paperbackEngels9781292318042 18-11-2019

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. Meer

100,54

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Aaron Ross Jason Lemkin

From Impossible to Inevitable

gebondenEngels336 blz.9781119531692 9-7-2019

35,45

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Kreutzer Ralf Kreutzer Ralf Kreutzer

Toolbox for Marketing and Management

gebondenEngels9783030138226 16-5-2019

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Meer

84,99

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David Jobber Geoffrey Lancaster Kenneth Le Meunier-Fitzhugh

Selling and Sales Management

paperbackEngels9781292205021 11e druk

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. Meer

110,14

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Manny Medina Max Altschuler Mark Kosoglow

Sales Engagement

gebondenEngels240 blz.9781119584346 1e druk 12-4-2019

28,56

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Mark Schaefer

Marketing Rebellion

gebondenEngels320 blz.9780578419862 1-2-2019

30,40

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Sandra Moriarty Nancy Mitchell Charles Woode.a.

Advertising & IMC: Principles and Practice, Global Edition

paperbackEngels9781292262062 1-1-2019

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

110,14

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Marc Stickdorn Marc Stinkdorn Markus Edgar Hormesse.a.

This is Service Design Doing Methods

paperbackEngels250 blz.9781492039594 17-8-2018

56,10

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Robert Palmatier V. Kumar Colleen Harmeling

Customer Engagement Marketing

paperbackEngels9783319872070 18-8-2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer

220,59

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Cesare Amatulli Matteo De Angelis Michele Costabilee.a.

Sustainable Luxury Brands

paperbackEngels9781349956265 15-7-2018

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer

183,99

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Jan-Benedict Steenkamp

Global Brand Strategy

paperbackEngels319 blz.9781349956999 1e druk 12-7-2018

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. Meer

44,99

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Mike Adams

Seven Stories Every Salesperson Must Tell

paperbackEngels264 blz.9781925648690 1-7-2018

15,85

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Karen Dale Sytze Kingma Varda Wasserman

E-book - epubOrganisational Space and Beyond (e-book)

e-bookEngels326 blz.9781315302416 1e druk 14-6-2018

This book brings together a range of authors that collectively develop a broader understanding of Lefebvre's relevance to organizational studies, including areas of management concern such as strategy and diversity studies, and ultimately draw on Lefebvre's work to rethink, reimagine and reshape scholarship in organisational studies. Meer

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Brian Signorelli

Inbound Selling

gebondenEngels288 blz.9781119473411 1e druk 29-5-2018

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. Meer

29,93

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Heribert Meffert Manfred Bruhn Karsten Hadwich

Dienstleistungsmarketing

gebondenDuits522 blz.9783658191757 9e druk 20-3-2018

Die Autoren beschreiben in diesem Standardwerk umfassend, wie Herausforderungen und Probleme, die sich bei der Vermarktung von Dienstleistungen stellen, gelöst werden können. Meer

62,67

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Brian Smith

Brand Therapy

paperbackEngels200 blz.9781788600057 25-1-2018

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools. Meer

45,78

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Jesper Falkheimer Mats Heide

Strategic Communication

paperbackEngels174 blz.9781138657038

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Meer

50,01

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Cindy Alvarez

Lean Customer Development

paperbackEngels240 blz.9781492023746 16-9-2017

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. Meer

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